This Cookie Policy has been prepared in accordance with applicable data protection laws of the United Arab Emirates to help users understand how cookies and similar technologies are used when they access and use the Website at www.primaluxury.com (the “Website”).

1. Data controller and data protection

Prima Luxury Real Estate Broker LLC, a corporation organized and existing under the laws of Dubai, UAE, with an office address at Fairmont Hotel, Office 520, Sheikh Zayed Road, P.O. Box 46685, Dubai, UAE (the "Company"), is the data controller of the personal data (the "Data") of the users of the Website collected using cookies.

For any request, users are welcome to write to the Company at the above-mentioned physical address or by email at info@primaluxury.com.

2. Data processed by the Company

Navigating the Website involves the use of cookies. These are short strings of text that the websites visited send to the user's browser, where they are stored and then transmitted back to the same websites during subsequent visits.

While browsing a site, the user may also receive cookies on their device from sites or web servers other than the one being visited (so-called "third-party" cookies). The cookies used on the Website fall into the following categories.

A) Strictly Necessary Cookies

These cookies are essential for the Website to function properly. They support basic features such as security, form submissions and the management of your cookie preferences. Without these cookies, certain parts of the Website may not function as intended.

These cookies may be set by Prima Luxury or by third-party service providers used to support essential Website functions, such as security and spam prevention.

B) Performance Cookies

These cookies help us understand how visitors use the Website. They collect anonymous data to improve site performance, usability and the overall experience.

First-party cookies
Our Website may use first-party cookies to support essential website functionality, remember preferences, understand how visitors use the Website and improve your browsing experience. These cookies may also be used for analytics and website performance purposes.

C) Functional Cookies

These cookies help remember your preferences and settings to provide a more personalized browsing experience. They may be used to remember language preferences and other choices made while using the Website.

D) Targeting Cookies

These cookies may be used to deliver content and advertising that is more relevant to your interests and to measure the effectiveness of our marketing activities. They may be set by Prima Luxury or by third-party advertising and social media partners.

Third-party services such as Google, Meta, LinkedIn or YouTube may place cookies on the Website when their advertising, social media or video features are used. These cookies may collect information about your browsing activity and interactions with advertisements or embedded content.

By using cookies, the following purposes are pursued:

  1. To enable navigation of the Website and its smooth functionality. The legal basis for the processing is the provision of services to users related to the Website.
  2. To fulfill obligations under applicable laws, regulations or UAE legislation, or to comply with requests from the authorities. The legal basis for the processing is the Company's obligation to comply with mandatory legislation.
  3. To analyze user behavior and, where relevant, to share advertising messages in line with the preferences expressed by the user while browsing. The legal basis for the processing in this case is the consent of the data subject.
  4. To protect the rights of the Company in the context of any dispute, including in court. The legal basis for the processing is the legitimate interest of the Company in protecting its rights.

The provision of Data is optional. However, except where processing is based on consent, not providing Data prevents the Company from enabling navigation of the Website.

4. Recipients of the Data

The Data may be disclosed:

  1. To third parties who need to perform specific activities in relation to the Data, in accordance with the purposes of the processing, or to service providers to the Company.
  2. In other circumstances, such as an acquisition or sale, where the Company expects to sell or transfer part or all of its business to a third party.

5. Cross-border transfer of Data

Where Data is transferred outside the country in which the user resides, the processing will take place through one of the legally permitted methods. This means selecting recipients established in countries considered adequate by the data protection authority or relying on the exemptions set out under the applicable data protection laws.

6. Data retention

The Data will be kept only for the time necessary for the purposes for which it was collected, in line with the principles of storage limitation and data minimization. The duration of each cookie is set out in section 2. Where processing is based on the consent of the data subject, the Data will be kept until that consent is withdrawn.

7. Data subjects' rights

Where the relevant legal conditions are met, the data subject may ask the Company or, where appointed, its Data Protection Officer for access to their Data, for its correction or erasure, or to object to its processing.

The data subject may also request the restriction of processing in the cases provided for by the applicable data protection laws and regulations and obtain their Data in a structured, commonly used and machine-readable format in the cases provided for by those laws.

The user may withdraw any consent to processing at any time, without affecting the lawfulness of processing carried out before the withdrawal. Requests should be made in writing to the Company at the addresses indicated above.

A data subject who believes that the processing of their Data is contrary to the regulations in force may also lodge a complaint with the UAE Data Office.

8. Managing cookies

Users can choose which non-essential cookies they accept through the cookie banner on the Website, and can change their choice at any time by clearing the cookie preferences in their browser and revisiting the Website / using the cookie settings link in the footer.

Most browsers also allow cookies to be blocked or deleted through their settings. Blocking strictly necessary cookies may affect how parts of the Website function.

This Cookie Policy may be updated from time to time. The version published on the Website at the time of the visit is the version that applies.