Prima Luxury Real Estate Broker LLC, a corporation organized and existing under the laws of Dubai, UAE, with an office address at Fairmont Hotel, Office 520, Sheikh Zayed Road, P.O. Box 46685, Dubai, UAE (Prima Luxury, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal data of everyone who visits our website at www.primaluxury.com (“the Site”) or otherwise interacts with us as a luxury advisory in the United Arab Emirates.

The Privacy Policy explains the nature of information we collect, how we use it, who we share it with, and the choices and rights available to you. This Policy applies to our website, our sales and leasing advisory services, off-plan consultations, Golden Visa residency consultation services, property management services, and any other services offered by us.

1. Information We Collect

1.1 Information You Provide Directly

  • Contact details: name, phone number, email address, country, and the content of any message you send us (e.g., through our "Start a conversation" form, contact page, or WhatsApp)
  • Property requirements: budget, preferred locations, property type, size, purpose (buy/sell/invest/lease), and other preferences you share with our advisors
  • Transaction and client onboarding information: identification documents, passport details, proof of address, source of funds documentation, and other information required to facilitate a property purchase, sale, lease, off-plan reservation, or Golden Visa/residency application
  • Communications: records of calls, emails, WhatsApp messages, and meeting notes with our advisors
  • Newsletter subscription: your email address if you subscribe to our newsletter

1.2 Information Collected Automatically

When you browse our Site, we may automatically collect:

  • IP address, browser type, device type, and operating system
  • Pages that were viewed, time spent on pages, referring URL, and click activity
  • The approximate location derived from your IP address
  • Cookies and similar tracking technologies (refer to section 5), including data collected through Google Tag Manager and related analytics and advertising tools.

1.3 Information Collected From Third Parties

We may receive information about you from:

  • Property developers and partner agencies involved in a transaction
  • Financial institutions, mortgage brokers, or legal advisors involved in facilitating your purchase, sale, or investment
  • Publicly available sources (e.g., land registries, corporate registries) where relevant to verifying a transaction
  • Social media platforms (e.g., if you contact us via Facebook, Instagram, LinkedIn, or WhatsApp)

2. How We Use Your Information

We use personal data for the following purposes:

  • To respond to your enquiries and match you with suitable properties, communities, or off-plan opportunities
  • To provide our advisory, sales, leasing, property management, investment advisory, and Golden Visa/residency consultation services
  • To facilitate transactions, including liaising with developers, government authorities (e.g., Dubai Land Department), financial institutions, and legal representatives
  • To manage and administer property listings and client relationships (CRM)
  • To send you our newsletter and marketing communications about properties, market insights, and events, where you have subscribed or otherwise consented
  • To operate, maintain, and improve our Site and our services
  • To comply with legal, regulatory, and anti-money-laundering (AML) obligations applicable to UAE real estate brokerages
  • To detect, prevent, and address fraud, security incidents, or misuse of our Site
  • For internal record-keeping, reporting, and business analytics

Where applicable data protection law requires us to have a legal basis for processing your personal data, we rely on the following:

  • Consent — where you have given us permission to process your personal data, such as when you subscribe to our newsletter or submit an enquiry
  • Performance of a contract — where processing is necessary to provide services you have requested, including property advisory and transaction support
  • Legal obligation — where processing is necessary to comply with applicable UAE laws and regulations, including real estate, AML and KYC requirements
  • Legitimate interests — where processing is necessary for purposes such as improving our services, maintaining the security of our Site, and communicating with existing clients about relevant services, provided that these interests do not override your rights and interests

4. How We Share Your Information

We do not sell your personal data. We may share your information with:

  • Property developers and sellers, when necessary to progress a property reservation, sale, or off-plan investment
  • Landlords, tenants, or buyers, as relevant to a leasing or sale transaction
  • Government and regulatory authorities, including the Dubai Land Department, RERA, and immigration authorities (e.g., for Golden Visa applications), where legally required
  • Professional advisors, such as lawyers, mortgage brokers, banks, and notaries involved in your transaction
  • Service providers, including IT hosting, CRM, email/newsletter platforms, and analytics or advertising providers (such as Google), who process data on our behalf
  • Prospective business partners or acquirers, in the event of a merger, acquisition, or sale of business assets
  • Authorities or third parties, where required by law, court order, or to protect our rights, property, or safety, or that of others

Any third party processing personal data on our behalf is required to protect that data and use it only for the purposes we specify.

5. How We Use Cookies

Our Site uses cookies and similar technologies (including via Google Tag Manager) to:

  • Enable core website functionality
  • Understand how visitors use our Site (analytics)
  • Remember your preferences
  • Deliver relevant advertising and measure marketing performance

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Site.

6. International Data Transfers

As we work with international clients, developers, and partners, your personal data may be transferred to, stored, and processed in countries outside the United Arab Emirates, including countries that may have different data protection standards.

Where we transfer personal data internationally, we take reasonable steps to ensure it is protected in accordance with this Policy and applicable law.

7. Data Retention

We retain personal data for as long as necessary to:

  • Provide our services and fulfill the purposes described in this Policy
  • Comply with legal, regulatory, tax, and anti-money-laundering obligations (which may require retention of transaction records for a number of years after a deal is completed)
  • Resolve disputes and enforce our agreements

When personal data is no longer needed, we securely delete or anonymize it.

8. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your Data Protection Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate or incomplete personal data
  • Request deletion of your personal data, subject to our legal and regulatory retention obligations
  • Request restriction of certain processing activities, including direct marketing
  • Withdraw your consent at any time where we rely on consent as the legal basis for processing
  • Unsubscribe from marketing communications at any time by using the unsubscribe link provided in those communications or by contacting us directly

To exercise any of these rights or for any questions regarding your personal data, please contact us at info@primaluxury.com

10. Children's Privacy

Our Site and services are intended for adults seeking real estate advisory services and are not directed at children. We do not knowingly collect personal data from individuals under the age of 18.

If you believe a child has provided us with personal data, please contact us so we can delete it.

Our Site may contain links to third-party websites and social media platforms (including Facebook, Instagram, LinkedIn, and WhatsApp).

We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing any personal data.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. The "Last updated" date at the top of this page indicates when this Policy was last revised. We encourage you to review this Policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Prima Luxury Real Estate
520, Fairmont Office, Sheikh Zayed Road, Dubai, United Arab Emirates
Phone: +971 4 379 9507
Email: info@primaluxury.com
Website: www.primaluxury.com