Rafi Asemi
CEO and Founder of Prima Luxury
Biography
As Founder and CEO of Prima Luxury, Wisdom House, and Inception Global Development, Rafi Asemi brings nearly two decades of experience across real estate, investment, asset management, hospitality, and F&B. He began his journey in 2005 with a focus on real estate investment and risk management, cementing the foundation for launching Prima Luxury in Dubai. Under his visionary leadership, Prima Luxury has grown into a boutique real estate advisory firm recognized for its bespoke, relationship-led approach, completing thousands of transactions with total sales value exceeding USD 10 billion. Across his ventures, Rafi remains guided by a strong sense of purpose, integrity, and the importance of lasting connections.
Achievements
As Chairman & CEO, I am proud to lead a team of dedicated professionals who are passionate about creating value beyond a single transaction. We focus on understanding our clients’ goals, providing tailored solutions, and guiding them toward opportunities that align with their aspirations. My journey in the UAE real estate market has shaped Prima Luxury into a trusted brand, recognized for its expertise and the confidence of clients locally and around the world. Looking ahead, we remain committed to advancing luxury real estate through innovation, market knowledge, and a dedication to creating meaningful experiences for our clients.